How I Think & Build
Technology is not the goal — alignment is.
My approach starts with intent: what the organization is trying to achieve,
how people actually work, and where systems create friction.
From there, I design pragmatic, scalable architectures
that teams can understand, evolve, and rely on.
Selected Experience
Web Analyst / Digital Analyst / Performance Analyst
- Design and build cross-department digital systems supporting marketing, sales, HR, and operations across residential and commercial projects.
- Develop and manage internal platforms including a QR Code Manager, automated Courtesy Call system, and applicant curation tools for job fairs.
- Lead the development of eight residential project websites, ensuring performance, scalability, and data-driven optimization.
- Build, train, and continuously refine AI companions to support internal teams, customer engagement, and operational efficiency.
- Analyze digital performance and campaign data to optimize advertising, user journeys, and sales conversion funnels.
Creative Technologist
- Collaborate with Project Managers and cross-functional teams to execute sprints and digital projects effectively.
- Bridge creative concepts and technical implementation through prototyping, validation, and multi-platform execution.
- Deliver hands-on technical solutions across devices and platforms, transforming ideas into production-ready digital products.
- Develop and support innovative multi-platform campaigns in collaboration with marketing and creative teams.
- Identify digital and social media opportunities, proposing actionable technical and creative solutions to drive engagement.
Marketing Communications
- Plan, develop, and maintain corporate websites, managing both technical implementation and content updates.
- Produce visual and digital content for marketing communication, branding, and promotional campaigns.
- Manage social media channels to support brand presence, audience engagement, and campaign objectives.
Lead Developer
- Lead the development of in-house software solutions supporting critical business processes across the organization.
- Initiate, design, and implement system solutions to improve operational efficiency and team productivity.
- Maintain and support more than 15 internal websites and applications, ensuring stability, performance, and continuous improvement.